Rádio Universitária “Conexão UFRA”: a importância da comunicação no meio rural.

Abstract

This article aims to present the experience of the extension project called “University Radio - Connection UFRA”. It is noteworthy the importance of radio as a tool for communication and fundamental understanding of communicative processes in which it operates and how society can be transformed by it into critical mass. The project was developed through questionnaire, library and documentary research, formal and informal conversations with social actors in rural areas. The results helped to prepare the radio programs to the community. With the support of Projeto Carroceiro da UFRA, it was designed the frames of the first edition: soap opera, talk with the researcher and University Extension. The study concluded that radio is a medium of mass communication and has an outstanding range.