Análise do consumo de frutas e derivados no município de Belém, estado do Pará

Abstract

Fruit growing is an activity of great economic and social importance, being responsible for the generation of numerous jobs throughout the entire production chain, as well as for the supply of food related to well-being and quality of life, mainly in the Brazilian domestic market. The objective of this research was to identify the preferences and determining factors of consumers' choice of fruits and derivatives (juices, ice creams and popsicles) in the city of Belém do Pará as a way to subsidize agricultural policies that can guide the strengthening of Para fruit production, as well as guide actions to encourage healthy consumption by increasing the intake of regional fruits. For this, a systematic literature review was carried out on the consumer market of fruits and derivatives such as juices, popsicles and ice creams and survey of primary data through the application of a face-to-face questionnaire and virtually to identify which are the consumption preferences of fruits and by-products. population of the municipality of Belém. Based on the review of national and international literature, a limited approach was found on the fruit and its derivatives market. The results found, based on the primary data, indicate banana, apple, açaí, papaya and mango as favorite fruits, although 60 different fruits were mentioned. There is also a shortage in solving agronomic problems, such as the domestication of species and the adoption of more effective techniques that guarantee high productivity and greater supply of regional fruits, as well as the establishment of marketing strategies to increase the consumption of regional fruits and raise the standard of food security in the context of Pará.