Estratégias de inovação e comercialização nas feiras da agricultura familiar em Paragominas - PA.

Abstract

This essay had as an objective to analyze the commercialization dynamics and innovation of family farming free fairs in Paragominas, understanding the consumers of these fairs, and their preferences and relationships. In this research some methodologies were used with the intent to allow qualitative and quantitative analysis, so it could achieve its objectives. The first database was gathered through a semi-structured questionnaire and answered by 33 fair dealers and 150 consumers in the same city. It elaborated the fair dealers innovation index (IIF) through the factorial load and scores of the Exploratory Factor Analysis. These IIF results show innovations are being developed at every Paragominas fairs, although in different graduations. In 33% of the fairs dealers the innovation level was considered low (IIF<0,33), 58% were classified as medium level (IIF >0,33 <0,66) and 9% got high developing (IFF ≥ 0,66). Attributed to the higher results were the fair dealers that received more support and technical guidance about management and business. Talking about the local buyers, they prefer to buy at these fairs because of the price, the products quality and diversity, highlighting the value attributed to the local family farming. Paragominas free fairs show as an important social productivity inclusion tool to the local family farmers, therefore, it’s essential to articulate public policies and innovative business managements and the valorization of this important alternative means of business.