A plataformização das bibliotecas: uma análise das plataformas Minha Biblioteca e Pearson Higher Education.

Abstract

Technological solver builds the worldview that all the society's problematic can be resolved through the access and use of innovative Technologies and in education, and scholar field this thought is also applied.The digital book platforms, as ‘Minha Biblioteca’ and ‘Pearson Highter Education’ has been investing in discourses that figure the technologies as saviors, that includes the quality of their collections, as well as capable of promoting personalized learning and providing different ways of reading and other practices that contribute to improvement quality of higher education institution – HEI. Thus, the thesis’ objective is to analyze through the Cultural Studies’ perspective, the digital platforms ‘Minha Biblioteca’ and ‘Pearson - Highter Education’ in the face of Technological solver in the education and scholar field. The research’s specific objectives are, to present the books and libraries’ history; to relate libraries to the concept of cultural artifact; to present theoretical discussions about platformization and to highlight the main discourses about Technological solver evident on the ‘Minha Biblioteca’ and ‘Pearson - Higher Education platforms’. Methodologically, the research is qualitative through bibliographic research and analysis of empirical content consisting of screenshots set take from the ‘Minha Biblioteca’ and ‘Pearson - Higher Education platforms’, totaling 303 screens. The theoretical foundation consists of two pillars, one related to writing, books and libraries with authors such as Fisher (2009), Garcez (2002), Ramos (2010), Barbosa (2013), Pozzer (1999), Higounet (2003), Escarpit (1976), Barbier (2018), Manguel (2006; 2004), Chartier (1998) and, on the library from a cultural perspective, addressing platformization, there are authors Vries (2005); Hall (1997, 2006, 2016); DuGay et al. (1997); Van Dijck, Poell and Waal (2018), Poell, Nieborg and Van Dijck (2020), Van Dijck, Poell and Waal (2018) and Rivas (2021). Based on the analyses, it is inferred that the speeches reproduced by digital platforms are related to Technological solver.