Estudo do mercado consumidor e da viabilidade econômica da produção de frangos caipira no município Parauapebas, Estado do Pará.

Abstract

The project aimed to research aspects related to the consumer market, economic viability and productive performance of free range chickens the city town of Parauapebas, in the southeastern of Para state. First was developed a market survey, for identified the percentage of the population that purchase the free range chicken's meat in the city, the factors that cause people not to consume the product and the social variables that may influence in the decision of to be a consumer of free range chicken. The most important results were revealed by the survey that almost 60% of its population consumes meat of free range chicken, and the health conditions of animal production are the main reason for not consuming the product. Regarding social variables, we found that age and education levei have a directly influence in the decision to be a consumer of free range chicken. With regard to the study of the economic viability of the activity The results show that the intensive system was the most economically feasible because ali four strains showed positive results in ali indicators calculated. Regarding the best lines to work on each system, the hick French Barré was more suited to intensive system, the hick French Pedrês to the semi-extensive and French Red Caipira Extensive system, while the latter was perceived system presents feasibility attached to the supply chain structure is changed.